In a strategic move to deepen its presence in the region, California Bank & Trust (CB&T), a leading financial institution serving businesses and individuals across the state, has signed a two-year agreement to become the official banking partner of Coachella Valley Firebirds.
“Our sponsorship of the Firebirds demonstrates CB&T’s investment in the Coachella Valley and our commitment to fostering long-term prosperity of the region,” said CB&T President and CEO Eric Ellingsen. “With the recent opening of four new California Bank & Trust branches, we are building on our 20-year history in the Valley and reaffirming our commitment to our customers, businesses and the broader community.”
Earlier this year, CB&T proudly sponsored two Coachella Valley signature events: Fashion Week El Paseo and the Palm Desert Food & Wine Festival.
“By collaborating with local events and organizations, we are not only boosting economic development but also enhancing our efforts to make a lasting impact in the desert,” said CB&T Executive Vice President, Regional President Steve Stuckey.
As the Official Bank of Coachella Valley Firebirds, CB&T will have a significant presence in Acrisure Arena, including an in-ice logo placement, LED ring exposure, and exclusive pre-game experiences such as player meet-and-greets and other fan engagement opportunities.
The bank’s regional expansion includes four newly converted branches in the Valley, complementing its existing two locations in Indio and Palm Desert. CB&T now operates six branches in the Coachella Valley:
- 73000 Highway 111, Palm Desert
- 73301 Highway 111, Suite 100, Palm Desert
- 42035 Washington Street, Palm Desert
- 9580 Washington Street, Palm Desert
- 82900 Avenue 42 C, Indio
- 80250 Highway 111, Suite 101C, Indio
To learn more about CB&T’s commitment to empowering California’s communities, visit calbanktrust.com. In addition, connect with CB&T on Facebook, X, Instagram and LinkedIn.
About California Bank & Trust (CB&T): Headquartered in San Diego, California Bank & Trust has been helping California families and businesses thrive for over 70 years. With local decision-making backed by regional strength, CB&T’s knowledgeable bankers provide personalized solutions that go beyond what traditional banks offer.
CB&T has earned consistent recognition, including being voted:“Best Bank” by San Diego Union-Tribune readers for 14 consecutive years“Best Commercial Bank” for 11 years running“Best Bank” in The Orange County Register and Sacramento Bee readership pollsCB&T is a division of Zions Bancorporation, N.A. (NASDAQ: ZION) and has been recognized for its excellence in Middle-Market and Small Business banking by Coalition Greenwich Best Bank Awards.
Media Contact:
Sarah Bilyeu
California Bank & Trust
sarah.bilyeu@calbt.com
(619) 252-9111